Wouldn’t it be nice if mouthwash could have the same great flavor as your favorite mints or chewing gum, and still pack a punch against bad breath?  Now, it can with new alcohol-free Dentyne Ice™ Mouth Rinse.

• Alcohol-free

• None of the “burn” associated with the taste of alcohol-based mouthwashes

• Bracing cool yet smooth taste encourages thorough rinsing, to effectively kill odor causing bacteria

• Choose from popular Dentyne flavors Arctic Chill™ or Shiver Mint™

• Leaves mouth kissably fresh

• Safe for use by adults and children ages 6 and up, under adult supervision

• Rinse with 1 fl. oz for 30 seconds;  do not swallow

• 16 oz. bottle $3.49.

• Available at Target, www.drfresh.com

• For more information, contact Megan Brown at Light Years Ahead at (323)650-2201 or at lya@lightyearsahead.com

(Los Angeles, CA ) – Feeling the burn may be fine in exercise class, but it’s not a sensation you want in a mouthwash. Alcohol-based mouthwashes fight fiery breath with fire, producing a burning sensation that discourages thorough rinsing.

But now, you can fight fire with ice.  New Dentyne ice™ Mouth Rinse is the coolest way to combat the after-effects of a hot, spicy, garlicky dish just in time for a hot date and kissably fresh breath. These new rinses have the same bright, bracing flavors that have won legions of fans for Dentyne Arctic Chill™ and Shiver Mint™ chewing gum, and they go down smooth, thanks to the absence of alcohol. They are a pleasant, yet effective way to freshen breath.”

“Most people using alcohol-based mouth rinses can’t withstand the ‘burn’ for the full 30 seconds it takes to kill the bacteria that cause bad breath, so they will rinse for only 20 seconds or even less. And of course, it stands to reason that if you don’t like the taste of a product, you will rush through the process,” says Dr. Steven J. Brattesani, a San Francisco dentist. “By choosing an alcohol-free mouthwash with a taste you like, you will rinse longer and truly eliminate odor-causing germs.”

Dentyne ice Mouth Rinse is available in two flavors: Arctic Chill and Shiver Mint.   It is safe for adults and kids ages 6 and up under adult supervision. A 16 oz bottle sells for $3.49 at Target. Dentyne ice™ Mouth Rinse is distributed by Buena Park, California-based Dr. Fresh, Inc., the manufacturer of a host of popular and affordable oral care and personal health products (www.drfresh.com).

For more information, contact Megan Brown at (323)650-2201 or at lya@lightyearsahead.com.